Job Description: Counselor at PW (PhysicsWallah)
Overview
As a Counselor at PW (PhysicsWallah), you will play a pivotal role in guiding potential learners towards making informed decisions about their educational journeys. This role involves engaging with prospective students, understanding their unique needs, and converting them into paying customers for our courses. Your ability to connect, build trust, and provide tailored solutions will directly impact the success of our learners and the growth of PW.
Key Responsibilities for Counselor at PW
- Lead Generation and Qualification:
- Proactively identify and qualify potential leads from a designated target audience through cold calling, email outreach, and other lead generation techniques.
- Utilize data-driven approaches to understand market trends and identify high-potential customer segments.
- Needs Assessment:
- Engage with prospective learners to understand their educational background, career goals, and challenges.
- Recommend the most suitable courses from our extensive portfolio based on individual needs.
- Sales Presentations:
- Deliver compelling sales presentations over the phone or through virtual platforms, emphasizing the value and benefits of PW’s offerings.
- Highlight unique selling points, including course content, faculty expertise, and success stories of past students.
- Objection Handling and Negotiation:
- Address customer concerns and objections effectively, providing clarity and building trust.
- Negotiate terms to ensure mutual satisfaction and close enrollments.
- Relationship Building:
- Establish and nurture strong relationships with potential learners to foster loyalty and encourage future conversions.
- Act as a mentor and guide, supporting students in making decisions that align with their long-term goals.
- Performance Tracking:
- Maintain accurate and up-to-date records of all interactions, calls, and progress towards individual and team targets using CRM tools.
- Analyze performance data to identify areas for improvement and optimize strategies.
- Continuous Improvement:
- Contribute to refining sales processes and strategies, ensuring they remain effective and relevant in a competitive market.
- Participate in regular training sessions to enhance your sales and counseling skills.
- Collaboration:
- Work closely with the marketing and product teams to align messaging and ensure consistency in communication.
- Provide feedback on customer preferences and market trends to inform course development and marketing strategies.
Qualifications as Counselor at PW
- Proven experience in B2C sales, ideally in the education or technology sector.
- Exceptional communication and interpersonal skills, with the ability to build rapport and trust over the phone.
- Strong problem-solving and consultative selling abilities.
- Confidence in overcoming objections and guiding prospects towards decisions.
- Excellent time-management skills and the ability to thrive both independently and within a team.
- Target-driven and motivated to exceed expectations.
- Proficiency in CRM tools and data analysis for tracking and reporting.
Benefits as Counselor at PW
- Competitive salary with an attractive commission structure.
- A dynamic, fast-paced work environment that fosters growth and innovation.
- Opportunity to make a tangible impact on learners’ lives by contributing to their upskilling and career success.
- Access to regular training programs to enhance your professional skills.
- Being part of a passionate team dedicated to transforming education.
Interview Questions and Answers for Counselor at PW
1. Question: How would you approach a potential learner who is unsure about enrolling in a course?
Answer: I would start by understanding their hesitation and ask open-ended questions to identify their concerns. Then, I would provide information tailored to their needs, such as success stories, course content relevance, or flexible payment options, to build trust and demonstrate the course’s value.
2. Question: Can you describe a time when you successfully converted a lead into a paying customer?
Answer: In my previous role, I worked with a hesitant customer who was concerned about the course fee. I highlighted the ROI by showcasing testimonials and career outcomes of past students. I also offered a flexible payment plan, which convinced them to enroll.
3. Question: How do you handle objections during a sales call?
Answer: I listen actively to understand the root of the objection, acknowledge the concern, and provide specific solutions or clarifications. For example, if the concern is about course credibility, I share accreditations, reviews, or alumni success stories.
4. Question: How do you prioritize your daily tasks as a Counselor?
Answer: I prioritize tasks based on their urgency and importance. I focus first on follow-ups with high-potential leads, then move to cold calls and administrative tasks like updating the CRM and preparing for presentations.
5. Question: How would you handle a situation where a lead repeatedly expresses interest but doesn’t commit?
Answer: I would maintain regular contact without being pushy, share updates or offers to keep them engaged, and understand their decision-making timeline. I would also explore alternative courses or payment options that might better suit their needs.
6. Question: What CRM tools have you used, and how do they help in your role?
Answer: I’ve used tools like Salesforce and HubSpot to track leads, monitor interactions, and analyze data. These tools help me stay organized, identify patterns, and ensure timely follow-ups.
7. Question: How do you stay motivated to meet your targets?
Answer: I break down my targets into smaller, achievable goals and celebrate small wins. I also remind myself of the positive impact my work has on learners’ lives, which keeps me driven.
8. Question: How do you ensure that your sales pitch is effective?
Answer: I tailor my pitch to the specific needs and pain points of the prospect. I incorporate storytelling, use data to back my claims, and adjust my tone and approach based on their response.
9. Question: Describe a time when you had to adapt your sales strategy.
Answer: During a campaign targeting working professionals, I realized they preferred weekend calls. I adjusted my schedule and tailored my pitch to emphasize flexible learning options, which improved my conversion rates.
10. Question: Why do you want to work with PW (PhysicsWallah)?
Answer: I admire PW’s mission of making quality education accessible to all. Being part of a team that transforms lives through learning aligns with my passion for helping others achieve their goals. Additionally, the dynamic environment and growth opportunities excite me.
