Job Description – Virtual Events Associate at Atlan
About Atlan
Atlan is on a mission to transform the world’s data landscape. In an era where data is pivotal to business success, most organizations still struggle with managing, organizing, and extracting value from it. As the world’s first active metadata platform, Atlan empowers teams to transform data chaos into clarity and seamless collaboration.
From Fortune 500 companies to fast-scaling startups, automotive pioneers to healthcare innovators, Wall Street giants to Silicon Valley disruptors — organizations across industries rely on Atlan to unlock the true potential of their data ecosystems.
Recognized by Gartner and Forrester as a leader, and backed by Insight Partners, Atlan stands at the forefront of reimagining how humans and data work together.
We are now looking for a Virtual Events Associate to build a next-generation, AI-driven webinar program that becomes the gold standard for the data industry.
Your Mission at Atlan 🌟
- Turn webinars into a pipeline engine:
Lead end-to-end planning, execution, and optimization of virtual events, ensuring they contribute meaningfully to lead generation, customer engagement, and revenue growth. - Craft must-attend experiences:
Design and deliver consistent, relevant, and engaging programming that data professionals love and look forward to. - Build scalable, global programs:
Architect systems that can be easily replicated across regions, industries, and buyer journeys. - Innovate with AI tools:
Utilize AI to personalize event content, automate workflows, streamline production, and repurpose webinar assets for maximum impact. - Own every touchpoint:
Manage everything from speaker recruitment and coaching to audience acquisition, event hosting, technical production, and post-event analytics. - Experiment and innovate:
Pilot creative formats — virtual conferences, roundtables, AMA sessions, fireside chats — that differentiate Atlan’s brand in the data and AI community.
What You’ll Be Responsible For as Virtual Events Associate✅
- Designing and executing a comprehensive virtual events strategy aligned with broader marketing and sales goals.
- Developing detailed event plans, timelines, and success metrics for every event.
- Managing event promotions through email, social media, and partner channels.
- Using AI tools to optimize personalization, content production, and attendee engagement.
- Building and nurturing a network of influential speakers, partners, and industry experts.
- Analyzing and reporting on event performance, audience insights, and business outcomes.
- Collaborating cross-functionally with Marketing, Sales, Product, and Customer Success teams to ensure events align with Atlan’s brand voice and business priorities.
What Makes You a Great Fit as Virtual Events Associate 😍
- 2+ years of experience managing B2B webinars, virtual events, or field marketing programs.
- Strong understanding of modern marketing and sales funnels, particularly in SaaS or technology-driven environments.
- Expertise in webinar platforms (e.g., Zoom, ON24, GoToWebinar) and marketing tools (e.g., HubSpot, Marketo).
- Hands-on experience with AI tools for marketing (e.g., Jasper, Copy.ai, ChatGPT) is a major plus.
- Strong analytical skills: You track and optimize KPIs like attendance rates, engagement scores, MQL generation, and influenced revenue.
- Ability to source, engage, and coach speakers for webinars and virtual events.
- Excellent project management, organizational, and multitasking skills.
- Creative mindset with a passion for trying new approaches and pushing boundaries.
- Excellent verbal and written communication skills.
- Self-starter mentality: proactive, adaptable, and comfortable working in fast-paced, remote-first environments.
Why Join Atlan?
- Make an Impact from Day One:
You’ll work on high-impact initiatives and have ownership and autonomy over your projects. - Global Collaboration:
Work with talented teammates spread across 15+ countries, collaborating with some of the sharpest minds in the data world. - Personal and Professional Growth:
Atlan encourages continuous learning through workshops, certifications, conferences, and courses. - Category-Defining Work:
Be part of a company that’s pioneering a new category — Active Metadata Management — and shaping the future of data and AI governance. - Diversity and Inclusion:
We celebrate diversity and believe authenticity drives innovation. Everyone belongs at Atlan. - Fully Remote Company:
Flexibility to work from anywhere while staying connected through virtual events, offsites, and culture-building initiatives.
Equal Opportunity Employer
Atlan is proud to be an equal opportunity employer. We believe diverse teams create better outcomes, and we are committed to building an inclusive environment where every employee feels valued, heard, and empowered.
10 Interview Questions and Sample Answers for Virtual Events Associate
1. How do you approach planning a webinar from start to finish?
Sample Answer: I start by defining the goal and target audience for the webinar. Next, I brainstorm relevant topics and identify potential speakers. I create a project plan outlining timelines for invites, promotions, rehearsals, and event execution. After hosting the webinar, I focus on follow-up actions like sending thank-you notes, sharing on-demand recordings, and analyzing performance metrics to measure success.
2. Which webinar platforms have you used? What’s your favorite and why?
Sample Answer: I have used Zoom Webinar, ON24, and GoToWebinar. My favorite is ON24 because of its advanced engagement tools like polls, surveys, and breakout rooms, which help create more interactive experiences and provide deeper audience insights.
3. What strategies do you use to drive webinar attendance and engagement?
Sample Answer: I use a multi-channel promotional approach — email marketing, social media teasers, paid ads, and partnerships. I also send reminder emails with calendar invites. During the webinar, I engage the audience with live polls, Q&A sessions, and interactive chats.
4. How have you used AI tools to streamline webinar production or promotion?
Sample Answer: I use AI tools like Jasper to create webinar landing page copy and promotional content quickly. I also use ChatGPT to draft email sequences and Copy.ai to generate multiple versions of social media posts for A/B testing.
5. How do you measure the success of a virtual event or webinar?
Sample Answer: I look at metrics such as registration-to-attendance rate, engagement rate (poll responses, Q&A activity), average watch time, pipeline generated, influenced deals, and feedback scores from post-event surveys.
6. Describe a time when a webinar didn’t go as planned. How did you handle it?
Sample Answer: Once, a speaker’s internet connection failed mid-webinar. I quickly took over by summarizing key points while the technical team helped the speaker reconnect. I also engaged the audience with live polls to maintain momentum. The quick response ensured minimal disruption.
7. What innovative webinar formats have you tried or would like to try?
Sample Answer: I’ve tried virtual panels and live AMAs (Ask Me Anything) to increase audience participation. I’m excited about experimenting with ‘choose your own adventure’ webinars, where attendees can select breakout sessions based on their interests in real-time.
8. How would you incorporate personalization into a webinar strategy?
Sample Answer: By segmenting audiences based on their role, company size, and interests, and then tailoring webinar content and follow-up resources accordingly. I also use dynamic registration pages and personalized email nurturing post-event.
9. How do you collaborate with sales or product teams when planning events?
Sample Answer: I hold alignment meetings early to understand product messaging and sales priorities. I involve sales in speaker selection, target list building, and follow-up plans to ensure that events drive relevant conversations and pipeline.
10. Why do you want to join Atlan and what excites you about this role?
Sample Answer: Atlan’s mission to empower data teams resonates deeply with me. I’m excited by the opportunity to innovate with AI, build a global program from scratch, and contribute to a category-defining company. I believe my experience and creativity align perfectly with Atlan’s dynamic and ambitious culture.
