Job Title: Paid Social Media Specialist (Remote)
Company: Uplers
Experience: 2+ Years
Salary: ₹7,00,000 – ₹8,00,000/year (based on experience)
Shift: (GMT+05:30) Asia/Kolkata (IST)
Contract Duration: 3 Months
Notice Period: 30 Days
Opportunity Type: Remote
Job Overview:
Uplers is looking for a highly motivated Paid Social Media Specialist to develop, execute, and optimize paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok. The role requires a data-driven marketer with strong expertise in audience targeting, campaign management, and performance analysis. The ideal candidate will work closely with the marketing team to align social media campaigns with business goals and maximize ROI.
Key Responsibilities as Social Media Specialist
- Campaign Strategy: Develop and implement paid social media strategies aligned with business objectives, including audience segmentation, budget allocation, and creative direction.
- Campaign Management: Set up, manage, and optimize paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and others.
- Ad Creative: Collaborate with the creative team to design compelling ad copy, images, and videos that resonate with target audiences.
- Performance Analysis: Monitor and analyze performance metrics such as ROI, CTR, CPA, and other KPIs, providing actionable insights for continuous improvement.
- Audience Targeting: Use advanced audience targeting techniques like custom audiences, lookalikes, and demographic/behavioral targeting to reach relevant users.
- Budget Management: Manage and optimize campaign budgets, ensuring efficient spend allocation to maximize results.
- A/B Testing: Conduct A/B tests on ads and landing pages to identify effective strategies and enhance campaign performance.
- Reporting: Generate detailed performance reports, presenting findings and optimization recommendations to stakeholders.
- Stay Updated: Stay abreast of the latest trends and updates in social media advertising, adjusting strategies to remain competitive.
- Collaboration: Work with other members of the marketing team to ensure cohesive marketing strategies.
Required Skills: Social Media Specialist
- Audience Targeting
- Campaign Management
- Performance Analysis
- Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads
- Brand Awareness, Lead Generation
- Social Media Strategy
How to Apply for Social Media Specialist
- Register or Login: Sign up on the Uplers portal and complete the application form.
- Video Screening: Complete the 30-minute video screening.
- Apply: Once done, click “Apply” to get shortlisted for an interview with the client.
- Interview: Meet the client and start your exciting career!
About Uplers:
Uplers aims to simplify and expedite the hiring process for talents seeking contractual opportunities. With our support, you’ll have access to a dedicated Talent Success Coach throughout your engagement, ensuring a smooth work experience. We are committed to helping our talents secure relevant opportunities and overcome any challenges during their career progression.
Ready for the Next Step?
If you’re ready for a new challenge, a dynamic work environment, and an opportunity to elevate your career, apply now!
Desired Skills and Experience: Audience Targeting, Campaign Management, Performance Analysis, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, Brand Awareness, Lead Generation, Social Media Strategy
