Role: Market Research Executive – Remote
Location: Bengaluru, Karnataka, India
Job Type: Full-time, Remote
Company Overview
Sprinto is a leading platform that automates information security compliance, ensuring businesses maintain high standards of security while scaling with confidence. With a team of over 200 employees and a customer base spanning 75+ countries, Sprinto is a rapidly growing company backed by top-tier investors, including Accel, ELEVATION, and Blume Ventures. The company has raised $32 million in funding, including its latest Series B round.
Role Overview
We are seeking a dedicated and detail-oriented Market Research Executive to support our primary and secondary research activities. This role will involve gathering and analyzing market trends, compiling data, and assisting the sales and growth teams in targeting the right audience. The ideal candidate should be proficient in market analysis and database generation while being comfortable working with research tools such as Excel, LinkedIn Sales Navigator, Apollo, Rocket Reach, Lusha, Traxcn, and HubSpot.
Key Responsibilities: Market Research Executive
- Market and Industry Analysis: Conduct thorough primary and secondary research to identify potential accounts/companies and provide insights on industry trends, competitor strategies, and market opportunities.
- Database Generation: Build and maintain a robust database of target accounts, including company details, key contacts, and relevant information.
- Supporting SDR Campaigns: Assist Sales Development Representatives (SDRs) by providing accurate and timely market data to enhance their outreach campaigns.
- Achieving Research Targets: Meet monthly and quarterly research targets to support business development efforts.
- Strategic Mapping: Identify and align Sprinto’s offerings with target markets after understanding industry characteristics and business needs.
- Proactive Prospecting: Continuously identify new accounts and key decision-makers in specific industries and regions.
- Team Collaboration: Communicate effectively with internal teams, including sales, growth, and product teams, to understand their research needs.
- Reporting & Insights: Generate detailed reports on market research findings and present actionable insights to stakeholders.
- Data Accuracy & Quality: Ensure that all research data is accurate, up-to-date, and compliant with company standards.
- Adapting to Market Changes: Stay updated with industry trends, competitive landscapes, and technological advancements to refine research strategies.
Qualifications & Requirements: Market Research Executive
- A basic understanding of primary and secondary research methodologies.
- Hands-on experience with research tools such as Excel, LinkedIn Sales Navigator, Apollo, Rocket Reach, Lusha, Traxcn, HubSpot, Outplay, or similar platforms.
- Strong analytical and problem-solving skills with a keen eye for detail.
- Excellent oral and written communication skills.
- Ability to work independently and collaboratively in a remote-first environment.
- Must be eager to learn, adaptable, and results-driven.
- Prior experience in market research, lead generation, or business intelligence is a plus but not mandatory.
Benefits: Market Research Executive
- Remote-First Policy: Work from anywhere while contributing to a growing company.
- Flexible Work Hours: 5-day workweek with the flexibility to manage your schedule.
- Health Benefits: Group medical insurance covering parents, spouse, and children.
- Accident Cover: Comprehensive accident insurance for all employees.
- Company-Sponsored Device: Get the necessary tech equipment to work efficiently.
- Education Reimbursement Policy: Support for skill development and further education.
Interview Questions & Sample Answers: Market Research Executive
1. Can you explain the difference between primary and secondary research?
Answer: Primary research involves directly collecting data from original sources, such as surveys, interviews, and focus groups. Secondary research involves analyzing existing data from sources like industry reports, competitor analysis, and online databases. Both methods are crucial for gaining comprehensive market insights.
2. How do you identify potential target companies for market research?
Answer: I start by defining the ideal customer profile, then use tools like LinkedIn Sales Navigator, Apollo, and Lusha to search for companies in the target industry and geography. I analyze industry reports, competitor landscapes, and company financials to identify promising accounts.
3. What tools have you used for market research, and how do you use them?
Answer: I have used LinkedIn Sales Navigator for lead generation, Apollo and Lusha for contact enrichment, HubSpot for CRM management, and Excel for organizing data. These tools help streamline the research process and ensure data accuracy.
4. How do you ensure the accuracy and reliability of your research data?
Answer: I cross-verify data from multiple reliable sources, such as industry reports, official company websites, and business directories. I also use automated tools to eliminate duplicates and ensure data consistency.
5. What steps do you take when analyzing market trends?
Answer: I review industry reports, analyze competitor strategies, track consumer behavior changes, and monitor economic trends. I compile these insights into structured reports to provide actionable recommendations for business teams.
6. How do you handle a large volume of data in research?
Answer: I use data organization tools like Excel, Google Sheets, and CRM software to structure and segment the data efficiently. I also leverage automation tools to extract and clean data, making it easier to analyze.
7. Can you describe a time when your research helped improve a company’s strategy?
Answer: In my previous role, I identified a growing demand for cybersecurity solutions in the financial sector. By presenting my findings to the sales team, we tailored our marketing strategy to focus on this niche, which led to a 20% increase in qualified leads.
8. What strategies do you use to find niche contacts in a specific industry?
Answer: I use Boolean search techniques on LinkedIn, advanced filters on Sales Navigator, and tools like Apollo and Lusha to refine my search. I also track industry events, webinars, and reports to identify key decision-makers.
9. How do you stay updated with market trends and industry developments?
Answer: I follow industry blogs, attend webinars, participate in online forums, and subscribe to reports from sources like Gartner and Statista. Engaging in professional networks also helps me stay informed about emerging trends.
10. Why do you want to join Sprinto as a Market Research Executive?
Answer: I admire Sprinto’s mission to automate information security compliance, and I am excited about the opportunity to contribute to its growth by providing data-driven insights. My research skills align well with Sprinto’s data-centric approach, and I look forward to being part of an innovative and collaborative team.
Conclusion
This Market Research Executive role at Sprinto is a fantastic opportunity for individuals passionate about data analysis, market intelligence, and supporting sales strategies. With a remote-first approach, flexible work policies, and a strong support system, this position offers an excellent environment to grow professionally. If you are detail-oriented, love working with data, and want to make a meaningful impact, apply now and be part of a rapidly growing company!