Job Description: Sales Manager/Business Development Associate at Bhanzu

About Bhanzu

At Bhanzu, our mission is to make math engaging, sparking curiosity and confidence in young learners. Bhanzu has successfully raised a $16.5M Series B funding round, led by Epiq Capital, with support from Z3Partners! We are revolutionizing the way math is taught, blossoming into India’s leading math education company, positively impacting students across 15+ countries. Our goal is to eradicate math phobia globally and enable students to pursue careers in STEM fields, coding, analytics, AI, and more by strengthening their core math fundamentals.

Role Overview

We are looking for dynamic and motivated Sales Manager to join our team as Business Development Associates or Sales Managers. This role is pivotal in driving our mission forward by engaging with potential clients, ensuring they understand the value of Bhanzu’s offerings, and converting leads into active students. The ideal candidate will have a passion for education, exceptional communication skills, and a proactive attitude towards achieving targets.

Key Responsibilities for Sales Manager

1. Understand Company Vision and Mission:
   • Familiarize yourself with Bhanzu’s vision, mission, and objectives to effectively communicate the value proposition to potential clients.
2. Lead Management and Client Interaction:
   • Collect and maintain client information in the CRM database.
   • Initiate and handle client interactions via calls, emails, and WhatsApp conversations.
   • Respond promptly to callback requests and other lead inquiries.
3. Customer Engagement:
   • Make potential leads understand Bhanzu’s courses and their benefits.
   • Persuade potential leads to attend trial classes through compelling communication and relationship-building skills.
4. CRM and Technology Usage:
   • Learn and efficiently use customer relations management software and other related tools to track and manage leads.
5. Performance-Oriented:
   • Achieve targets consistently in a fast-paced startup environment.
6. Team Collaboration:
   • Work closely with the talent acquisition and operations teams to ensure seamless onboarding of students.

Sales Manager Requirements

• Educational Qualifications: A bachelor’s degree in any field is preferred, though not mandatory.
• Communication Skills: Exceptional written and verbal communication skills in English. Proficiency in regional languages is a plus.
• Adaptability: Ability to work under pressure and adapt to a fast-paced startup environment.
• Technical Requirements: A personal laptop is mandatory for this role.
• Work Schedule: Willingness to work six days a week, including weekends if required.
• Interpersonal Skills: Strong persuasion and negotiation skills to convert leads into active students.
• Startup Experience: A keen interest in contributing to the growth of a startup.

Sales Manager Benefits

• Competitive salary and performance-based incentives.
• Opportunity to work with a fast-growing and mission-driven organization.
• A vibrant and collaborative work environment.
• Professional development opportunities through training and mentorship.
• The chance to make a significant impact on young learners’ lives.

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Interview Questions and Sample Answers for Business Development Associate/Sales Manager Role

Question 1: Can you describe your understanding of Bhanzu’s mission and how it aligns with your personal goals?

Answer: Bhanzu’s mission to make math engaging and eradicate math phobia resonates with me because I believe education should be accessible, enjoyable, and impactful. I’ve always been passionate about helping others achieve their potential, and working here would allow me to contribute to building stronger foundations in math for young learners. This aligns with my personal goal of creating meaningful change in the education sector.

Question 2: How do you handle rejection when a potential lead is not interested in the product?

Answer: I view rejection as an opportunity to learn and improve. When a potential lead is not interested, I make it a point to understand their concerns or objections and refine my approach for future interactions. I believe persistence and adaptability are key, and I strive to build long-term relationships even with leads who may not convert immediately.

Question 3: Can you walk us through a time when you had to meet a challenging sales target?

Answer: In my previous role, I was given a target to onboard 50 clients in a month, which was a 20% increase from the previous target. I created a structured plan, prioritized high-potential leads, and followed up consistently. By leveraging CRM tools effectively and tailoring my pitches to individual needs, I exceeded the target by 10%, achieving 55 client onboardings.

Question 4: How would you explain Bhanzu’s offerings to a parent who is unsure about online math courses?

Answer: I would start by understanding the parent’s concerns and their child’s current challenges with math. Then, I’d highlight Bhanzu’s engaging teaching methods, proven results, and the success stories of students. I’d emphasize how our courses are designed to make math enjoyable and practical while addressing their specific worries.

Question 5: How do you prioritize your tasks when managing multiple leads?

Answer: I use a CRM tool to organize and prioritize leads based on their level of interest and the likelihood of conversion. I focus on high-priority leads first while scheduling follow-ups for others. This structured approach ensures no lead is overlooked, and I’m able to manage my time effectively.

Question 6: What strategies would you use to convert a hesitant lead into a trial class attendee?

Answer: I would identify their hesitation and address it directly, whether it’s related to time, cost, or relevance. By providing clear information, sharing testimonials, and offering a no-obligation trial class, I’d aim to build trust and demonstrate the value of Bhanzu’s courses.

Question 7: How do you stay motivated in a high-pressure environment?

Answer: I stay motivated by focusing on the larger mission and setting personal goals. I celebrate small wins and constantly remind myself of the impact our work has on young learners. Additionally, I engage in activities like team collaboration and feedback sessions to stay energized and positive.

Question 8: Describe a situation where you successfully resolved a customer’s concern.

Answer: In my previous role, a client was hesitant to commit due to pricing concerns. After understanding their budget constraints, I customized a solution that fit their needs without compromising on quality. By demonstrating flexibility and empathy, I was able to gain their trust and close the deal.

Question 9: How comfortable are you with learning and using new software tools like CRM systems?

Answer: I am very comfortable with learning new software tools and have experience using CRM systems to manage leads and track performance. I believe technology is a powerful enabler, and I’m always eager to explore tools that enhance productivity.

Question 10: Why do you want to work at Bhanzu, and what do you bring to the table?

Answer: I want to work at Bhanzu because I deeply resonate with its mission to make math accessible and engaging for students. My strong communication skills, ability to build relationships, and proven track record in achieving sales targets make me confident that I can contribute significantly to Bhanzu’s growth.\