Role: Market Research Associate
Location: India (Remote-First)
Company: G-P (Global Made Possible)

At G-P, our mission is to break down barriers to global business, enabling opportunities for everyone, everywhere. With remote-first and diverse teams all around the world, our people are the key to achieving this mission. That’s why we trust our Dream Team members with the flexibility and autonomy to do their best and most innovative work, encourage and support their personal growth and career development, and believe in recognition for a job well done.  

The work you’ll be a part of here will have a positive impact on people and their work/life possibilities around the world. Our industry-leading SaaS-based Global Employment Platform™ enables our customers to expand and grow into 180+ countries, creating more opportunities for global success – without requiring entity or subsidiary setup. Beyond the power of our platform, we never forget that behind every hire is a human being. And that brings us to you. 

Beyond a competitive compensation and benefits package, what we offer to all employees is the clear and simple promise of Opportunity Made Possible. Come expand your skills in new ways and experience the thrill of impacting the way the world works, today and in the future.  

About Market Research Associate position

As a Market Research Associate at G-P, you would be instrumental in identifying prospective companies for our products and services in the Target markets. You would also be gathering insights on current trends in the global expansion space.

Responsibilities for Market Research Associate

• Conduct in-depth market research (secondary Research) to identify prospective companies in our target markets.
• Extract decision makers of target accounts using internet-based tools (Like ZoomInfo, LinkedIn, Google Search) and internal database research platforms.
• Identify industry trends and help devise segmentation and targeting strategy.
• Identify prospective industry events and opportunities.
• Cleanse existing marketing database.
• Support data append projects.

What we’re looking for as Market Research Associate

• Education: Bachelor’s Degree or MBA
• We will consider both freshers and experience person of around 1-2 years in a market research role.
• Experience with internet-based tools like ZoomInfo and LinkedIn.
• Knowledge of MS Excel and MS Word.
• Ability to work in a fast-paced environment.
• High energy and strong attention to detail.
• Demonstrated interpersonal, organizational, analytical, and problem-solving skills.
• Excellent verbal and written communication skills.
• Strong inclination to roll up your sleeves and do whatever it takes to get a job done.

We will consider for employment all qualified applicants who meet the inherent requirements for the position. Please note that background checks are required, and this may include criminal record checks. 

About Us

G-P helps growing companies unlock their full potential by making it possible to build highly skilled global teams in days instead of months. Through our SaaS-based platform, we help find, hire, onboard, pay, and manage team members, quickly and compliantly, to expand growth opportunities for everyone, everywhere – without the hassle of setting up local subsidiaries or branch offices.

G-P. Global Made Possible.

G-P is a proud Equal Opportunity Employer, and we are committed to building and maintaining a diverse, equitable and inclusive culture that celebrates authenticity. We prohibit discrimination and harassment against employees or applicants on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other legally protected status.

G-P also is committed to providing reasonable accommodations to individuals with disabilities. If you need an accommodation due to a disability during the interview process, please contact us at careers@g-p.com.

Interview Questions and Sample Answers for Market Research Associate Role at G-P

1. Can you explain what market research means to you and why it is important for a company like G-P?

Answer: Market research involves gathering, analyzing, and interpreting information about a market, including potential customers, competitors, and industry trends. For a company like G-P, it helps identify new opportunities, refine strategies for global expansion, and make data-driven decisions to stay competitive in the SaaS-based employment platform space.

2. How would you identify prospective companies in target markets?

Answer: I would start by defining the target market criteria, such as industry, company size, or geography. Using tools like LinkedIn, ZoomInfo, and Google Search, I would collect and analyze data about companies fitting these criteria. Additionally, I’d utilize internal databases and research trends to validate and prioritize these leads.

3. How do you ensure the accuracy and quality of the data you collect?

Answer: I cross-verify data from multiple reliable sources, such as company websites, financial reports, and professional databases. Regularly cleansing and updating databases ensures that the information remains current and relevant. Paying close attention to details during the research process minimizes errors.

4. Can you give an example of how you have identified industry trends in the past?

Answer: In my previous role, I monitored industry news, analyzed competitor strategies, and reviewed reports from trusted sources like Gartner and McKinsey. For example, by tracking trends in remote work adoption, I identified a shift toward hybrid models, which helped my team refine our target segments.

5. How do you prioritize tasks in a fast-paced work environment?

Answer: I use tools like Trello or Excel to create a task list, categorizing them based on urgency and impact. For instance, identifying decision-makers for a high-priority campaign would come before cleansing old database entries. I also regularly communicate with my team to adjust priorities as needed.

6. How would you approach cleansing an existing marketing database?

Answer: First, I would analyze the database to identify outdated or incomplete records. Using tools like Excel and automation software, I’d sort and filter entries for duplicates or inaccuracies. I’d then update records with the latest data from trusted sources and remove irrelevant entries.

7. Describe your proficiency with tools like LinkedIn, ZoomInfo, and MS Excel.

Answer: I have hands-on experience with LinkedIn for lead generation and ZoomInfo for extracting contact details of decision-makers. In MS Excel, I am skilled in using pivot tables, filters, and formulas to organize and analyze large datasets effectively.

8. How do you handle feedback or constructive criticism?

Answer: I view feedback as an opportunity to improve. For instance, when my manager suggested more detailed segmentation in my research, I refined my approach by including additional demographic criteria, which led to more targeted insights. I welcome constructive input to enhance my performance.

9. How would you contribute to identifying prospective industry events and opportunities?

Answer: I would regularly monitor industry calendars, social media platforms like LinkedIn, and professional associations for upcoming events. I’d evaluate these opportunities based on their relevance to G-P’s target market and potential for networking or lead generation.

10. Why are you interested in working at G-P?

Answer: G-P’s mission to break down barriers to global business resonates with me. I’m inspired by the idea of contributing to a platform that creates global work opportunities. The company’s emphasis on diversity, innovation, and personal growth aligns perfectly with my values and career aspirations.

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