Job Title: Digital Marketing Executive (Fresher, Remote)
Company: Renin Research
Location: Work from Home
Start Date: Immediately
CTC (Annual): ₹3,00,000 – 6,00,000
- Fixed Pay: ₹1,80,000 – 3,00,000 /year
- Variable Pay: ₹1,20,000 – 3,00,000 /year
Application Deadline: 23rd April 2025
Number of Openings: 2
About Renin Research:
Renin Research is a dynamic sales and marketing technology company specializing in assisting IT services, applications, and platform companies with sales, sales enablement, digital marketing, and lead generation services. Our expertise lies in creating effective marketing strategies that drive growth and enhance brand awareness.
Job Description: Digital Marketing Executive
We are looking for a highly motivated Digital Marketing Executive to join our team. As a fresher in this role, you will get hands-on experience in digital marketing, sales campaigns, and data analytics. You will work closely with account managers to develop and execute marketing strategies that generate leads and drive business success.
Key Responsibilities: Digital Marketing Executive
- Campaign Management: Work with account managers to design and implement sales and marketing campaigns for IT service companies.
- Marketing Technology Tools: Utilize sales and marketing technology tools to enhance campaign effectiveness.
- Data Analysis & Reporting: Create campaign dashboards and track key performance indicators (KPIs) to measure success.
- Content Marketing: Assist in creating engaging content for social media, email campaigns, and blogs.
- SEO & SEM Optimization: Support search engine optimization (SEO) and search engine marketing (SEM) efforts to drive traffic.
- Social Media Management: Manage and optimize the company’s presence on LinkedIn, Twitter, and other platforms.
- Email Marketing: Assist in crafting and executing email marketing campaigns to nurture leads.
- Market Research: Conduct competitor analysis and market research to stay updated with industry trends.
- Client Collaboration: Work closely with clients and internal teams to ensure marketing objectives are met.
- Continuous Learning: Stay updated with the latest digital marketing trends, tools, and best practices.
Skills Required: Digital Marketing Executive
- Effective Communication: Strong verbal and written communication skills.
- MS Excel: Ability to create reports and analyze campaign data.
- SEO & SEM Knowledge: Basic understanding of search engine algorithms and paid advertising platforms.
- Social Media Marketing: Familiarity with LinkedIn, Twitter, and Facebook marketing.
- Analytical Thinking: Ability to interpret campaign performance data and suggest improvements.
- Creativity & Innovation: Ability to generate new ideas for digital marketing strategies.
Eligibility Criteria: Digital Marketing Executive
- Education: Any graduate (Marketing or Business background preferred but not mandatory).
- Experience: 0 years (Freshers are encouraged to apply).
- Certifications: Candidates with certifications in digital marketing, SEO, SEM, and social media marketing will have an advantage.
Perks & Benefits: Digital Marketing Executive
- 5-Day Work Week: Work-life balance with weekends off.
- Health Insurance: Comprehensive medical benefits.
- Career Growth Opportunities: Training and mentorship to help you grow in the digital marketing domain.
- Remote Work: Work from the comfort of your home.
Interview Questions & Answers: Digital Marketing Executive
1. What do you understand about digital marketing?
Answer: Digital marketing refers to promoting products or services using digital channels such as search engines, social media, email, and websites. It involves strategies like SEO, PPC, content marketing, and social media marketing to reach a target audience and drive engagement.
2. Why do you want to work in digital marketing?
Answer: I am passionate about digital marketing because it combines creativity and analytics. I enjoy creating content, analyzing data, and optimizing campaigns to improve business performance. The dynamic nature of digital marketing excites me, and I am eager to contribute and grow in this field.
3. Can you explain the difference between SEO and SEM?
Answer: SEO (Search Engine Optimization) is the process of optimizing a website to rank organically on search engines. SEM (Search Engine Marketing) involves paid advertising, such as Google Ads, to appear in search engine results. Both strategies aim to increase visibility and traffic.
4. How would you use social media for digital marketing?
Answer: Social media can be used to promote content, engage with audiences, generate leads, and increase brand awareness. Platforms like LinkedIn are great for B2B marketing, while Instagram and Facebook are effective for B2C engagement. I would create engaging posts, interact with followers, and analyze metrics to optimize campaigns.
5. What tools have you used or are familiar with for digital marketing?
Answer: I am familiar with tools like Google Analytics, Google Ads, SEMrush, Ahrefs, HubSpot, Mailchimp, and Canva. I am also eager to learn more about advanced marketing automation tools.
6. How would you handle a marketing campaign that is not performing well?
Answer: I would analyze campaign data to identify areas of improvement. I would check if the target audience is correct, the content is engaging, and the ad placements are effective. Based on insights, I would make adjustments to improve performance, such as tweaking ad copies, refining keywords, or optimizing landing pages.
7. What is your approach to keyword research?
Answer: I use tools like Google Keyword Planner and SEMrush to find relevant keywords with high search volume and low competition. I focus on long-tail keywords that match user intent and incorporate them naturally into content for better ranking.
8. Can you describe a marketing trend that interests you?
Answer: One trend that excites me is AI-driven marketing automation. AI tools like ChatGPT and automated ad targeting help improve customer engagement and optimize ad campaigns, making marketing more efficient.
9. How do you stay updated with digital marketing trends?
Answer: I follow industry blogs like HubSpot, Moz, and Neil Patel. I also take online courses, participate in webinars, and join digital marketing forums to stay updated with the latest trends and best practices.
10. Why should we hire you for this role?
Answer: I am a quick learner, passionate about digital marketing, and eager to contribute my skills to Renin Research. My ability to analyze data, create engaging content, and adapt to new tools will make me a valuable asset to your team.
How to Apply:
Interested candidates can apply before 23rd April 2025 by submitting their resumes through the company’s official website or job portal.
Join Renin Research and kickstart your digital marketing career with a fast-growing, innovative team!