Job Title: Enrollment Counselor (India)

Company Overview: Launched in 2012 by Stanford professors Andrew Ng and Daphne Koller, Coursera has become one of the world’s largest online learning platforms, with over 168 million registered learners. Our mission is to provide universal access to world-class education by partnering with 350+ leading universities and industry leaders. Coursera offers a vast catalog of content, including courses, specializations, professional certificates, and degree programs. Institutions worldwide use Coursera to upskill and reskill employees, citizens, and students in areas such as AI, data science, technology, and business.

Coursera is a Delaware public benefit corporation and a B Corp, committed to making education accessible to everyone. We are seeking passionate and driven individuals to join our mission to revolutionize learning globally.

Job Overview: The Marketing & Communications team is responsible for connecting the world to transformative lifelong learning. This team shapes public conversations around the future of education and work and is divided into four main areas: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications.

As an Enrollment Counselor, you will be part of the Enrollment Team, supporting recruitment cycles and enrollment goals for university degrees hosted on Coursera’s platform. Your primary responsibility will be to communicate with English-speaking prospective students across local and international markets via phone, email, chat, and other channels to facilitate their enrollment process.

We seek professionals who are passionate about education, customer-centric, and highly motivated to guide students toward achieving their academic and career aspirations. This is a full-time, remote position requiring flexibility to work across multiple time zones.

Key Responsibilities: Enrollment Counselor

1. Lead Engagement & Qualification:
   • Identify and engage potential learners through multiple channels.
   • Assess the needs and interests of prospective students to determine the best-fit program.
2. Counseling & Information Delivery:
   • Provide comprehensive information about course curricula, faculty, career outcomes, tuition fees, and payment options via phone calls, emails, and online chats.
   • Guide students on application requirements, deadlines, and next steps.
3. Sales Conversion & Enrollment Support:
   • Address concerns, highlight program benefits, and assist potential learners in making informed decisions.
   • Meet or exceed enrollment targets while ensuring a high level of customer satisfaction.
4. CRM & Data Management:
   • Maintain accurate records of interactions, track lead progress, and update details in the CRM system.
   • Generate reports on enrollment trends and contribute insights for process improvement.
5. Target Achievement & Performance Monitoring:
   • Achieve weekly, monthly, and quarterly enrollment targets related to revenue and student acquisition.
   • Adapt sales strategies based on performance analysis and market insights.
6. Relationship Building & Student Engagement:
   • Build strong rapport with prospective students and provide personalized guidance.
   • Follow up with students at different stages of the enrollment journey to ensure they stay engaged.

Basic Qualifications: Enrollment Counselor

• Bachelor’s degree in Education, Business, Marketing, or a related field.
• Excellent communication and interpersonal skills with fluency in English.
• Strong sales acumen and the ability to close deals effectively.
• Understanding of the EdTech industry and online learning trends.
• Proficiency in CRM tools and data management.
• Ability to listen actively, empathize with learners, and guide them accordingly.

Preferred Qualifications: Enrollment Counselor

• Prior experience in educational sales, admissions counseling, or student recruitment.
• Familiarity with Coursera’s course offerings and platform features.
• Demonstrated ability to work in a target-driven environment.
• Strong organizational skills and attention to detail.
• Experience with Salesforce or other CRM platforms.

Why Join Coursera?

• Work in a globally recognized and mission-driven company.
• Enjoy flexible work arrangements (remote, office, or hybrid options).
• Be part of a collaborative and innovative team dedicated to transforming education.
• Competitive compensation and growth opportunities within the EdTech industry.

Interview Questions & Sample Answers: Enrollment Counselor

1. Can you tell us about yourself and your experience in student enrollment or sales?
   Answer: I have a background in business and education, with [X] years of experience in student enrollment and sales. I have worked closely with prospective students, guiding them through the admissions process and addressing their concerns. My experience in CRM tools and lead conversion strategies has helped me achieve and exceed enrollment targets.
2. Why do you want to work at Coursera?
   Answer: I am passionate about education and believe in Coursera’s mission of making learning accessible globally. Coursera’s commitment to innovation and student success aligns with my own values, and I want to contribute by helping prospective students find the right educational path.
3. How do you handle objections from prospective students?
   Answer: I actively listen to their concerns, acknowledge their doubts, and provide clear, factual responses. For example, if cost is a concern, I highlight available payment plans and financial aid options. My goal is to build trust and guide them toward a well-informed decision.
4. What strategies do you use to meet enrollment targets?
   Answer: I utilize proactive outreach, personalized communication, and timely follow-ups. I segment leads based on their level of interest and use data-driven insights to tailor my approach. Additionally, I leverage CRM analytics to track performance and refine strategies.
5. How would you engage a prospective student who is unsure about enrolling?
   Answer: I would ask open-ended questions to understand their concerns, provide success stories of past students, and highlight the program’s long-term benefits. By addressing their specific hesitations, I can build confidence in their decision to enroll.
6. How do you manage multiple leads efficiently?
   Answer: I prioritize leads based on engagement level and enrollment probability, using CRM tools to track interactions and automate follow-ups. I maintain a structured schedule to ensure timely responses while balancing new and existing leads.
7. Describe a time when you successfully convinced a hesitant student to enroll.
   Answer: In my previous role, a student was unsure about enrolling due to tuition costs. I walked them through available scholarships, demonstrated the career ROI of the program, and shared alumni success stories. They ultimately enrolled and later expressed gratitude for my guidance.
8. How do you stay updated with Coursera’s programs and the EdTech industry?
   Answer: I regularly explore Coursera’s courses, attend webinars, and read industry reports. Staying informed helps me provide accurate information and position Coursera’s programs effectively in conversations with prospective students.
9. How do you handle high-pressure situations when enrollment targets are approaching?
   Answer: I stay organized, focus on high-priority leads, and collaborate with my team to refine outreach strategies. I also remain positive and use data insights to identify areas for improvement, ensuring I maintain momentum even under pressure.
10. What role does empathy play in student counseling and enrollment?
    Answer: Empathy is crucial in understanding students’ motivations and challenges. By genuinely listening and providing personalized guidance, I can foster trust and create a supportive environment that helps students make confident enrollment decisions.

If you are passionate about education and eager to make an impact, we encourage you to apply for this role and join our mission of transforming lives through learning.

Coursera is an Equal Employment Opportunity Employer.