Position: Business Development Associate
Location: Noida, Uttar Pradesh, India
Work Type: Full-time, Fully Remote
About Testbook
Testbook is a fast-growing EdTech startup focused on Engineering and Government Job Exams. With a registered user base exceeding 10.5 million students, Testbook aims to revolutionize education and expand its reach into new markets such as JEE, Medical, UPSC, and international exams. Known for its mentorship and flexibility, Testbook offers a dynamic environment where team members can master their work areas, contribute independently, and grow rapidly within the company.
Role Overview
The Business Development Associate will engage with potential students to guide them on Testbook’s products and help them make informed career choices. This involves handling sales calls, providing product information, processing orders, and maintaining accurate records to contribute to the company’s growth and customer satisfaction.
Key Responsibilities as Business Development Associate
- Student Counseling: Engage with students over calls, explain products, and assist with career decisions.
- Sales Engagement: Meet sales requirements through strategic conversations and ensure customer needs are met.
- Sales Reporting: Keep the CRM updated with accurate sales reports.
- Order Management: Accurately process and handle orders, working towards meeting sales quotas.
- Record Maintenance: Keep detailed records of sales, calls, and other useful information for tracking and future reference.
Skills & Requirements
- Communication Skills: Strong interpersonal and communication abilities.
- Negotiation Skills: Proven skills in creating, negotiating, and closing deals.
- Problem-Solving: Solution-oriented with the ability to address customer queries effectively.
- Customer-Centric Approach: A focus on providing a positive, student-centered experience.
Expected Interview Questions
1. Why are you interested in working as a Business Development Associate at Testbook?
Answer:
I am interested in this role because I have a passion for education and helping students achieve their career goals. Testbook’s mission to revolutionize education and expand its reach to various competitive exams like JEE, UPSC, and Medical aligns with my interests. I am excited about the opportunity to engage with students, guide them in choosing the right educational products, and contribute to their success. Moreover, I enjoy sales and find it rewarding to build relationships and help people make informed decisions.
2. How would you approach engaging with a student who is unsure about which product to choose from Testbook?
Answer:
If a student is unsure about which product to choose, I would first listen carefully to their concerns and understand their academic background, career goals, and the exams they are preparing for. Based on that information, I would recommend the product that best aligns with their needs. I would also explain the features and benefits of each product, highlighting how it can help them succeed in their specific exam preparation. Throughout the conversation, I would focus on creating a positive and supportive experience, ensuring the student feels confident in their decision.
3. Can you describe a time when you successfully closed a sale or helped a customer make a decision?
Answer:
In my previous experience, I helped a prospective customer decide on a product by first identifying their needs. The customer was unsure about which software would best meet their business needs, so I took the time to ask the right questions to understand their challenges. I explained how our product’s features aligned with their requirements and walked them through the benefits of using it. By addressing their concerns and offering a clear, straightforward solution, I was able to close the sale and ensure they were satisfied with their purchase decision.
4. How do you prioritize your tasks when managing multiple students and sales leads?
Answer:
To manage multiple students and sales leads, I prioritize tasks based on urgency and potential. I keep track of all my leads and student interactions through a CRM, which helps me stay organized and ensure that no student or lead is overlooked. For example, I would prioritize follow-ups with leads who are close to making a decision or students with immediate queries. I also set aside time each day to review and update my sales pipeline and ensure all orders are processed accurately and on time. Staying organized and using tools like CRM ensures that I can manage my time effectively and meet sales targets.
5. How do you handle objections or difficult questions from potential customers?
Answer:
When faced with objections or difficult questions, I first listen carefully to understand the concern. Then, I empathize with the customer and reassure them that their concerns are valid. For example, if a student is concerned about the cost of a product, I would explain the value they would receive, such as access to expert mentorship, study materials, and exam strategies, which could greatly improve their chances of success. I would provide clear, fact-based answers to their questions and offer alternative solutions if needed. Ultimately, my goal is to address their concerns while maintaining a positive and helpful attitude.
