🧑💻 Company: Appen
📍 Location: Remote (Candidates must be based in India)
🗣️ Language Requirement: Native Hindi Speaker
🏢 About the Role
Are you a native Hindi speaker with a strong grasp of social media trends? Appen is looking for detail-oriented individuals to join the CrowdGen team as Social Media Evaluators. In this role, you’ll analyze social media content to determine whether it qualifies as clickbait.
🔍 Key Responsibilities
- 📌 Review and evaluate social media posts.
- 🕵️ Identify and label posts that contain clickbait.
- 📋 Follow clear evaluation guidelines and apply them consistently.
- ✅ Ensure high accuracy and attention to detail in labeling.
✅ Eligibility & Requirements
- Must be a resident of India.
- Must be a native Hindi speaker (reading and understanding social media content).
- Strong knowledge of Indian social media trends and digital culture.
- Ability to make nuanced judgments on post content.
- Strong attention to detail and good reading comprehension.
- Comfortable working independently and following detailed guidelines.
- Reliable internet connection for online work.
🌟 Why Join This Project?
- 📍 Remote Work – Work from anywhere in India.
- 🧠 Use your cultural and language knowledge to impact real-world platforms.
- 📱 Stay updated with social media trends and content.
- 💸 Earn consistent income with flexible weekly hours.
- 🌐 Be part of a trusted global crowd community with Appen.
🎤 Sample Interview/Assessment Questions (with Answers)
Since this is a project-based role, you may be evaluated based on test tasks or application forms. Here’s what you might expect:
1. What is clickbait, and how would you recognize it?
Answer:
Clickbait is content designed to attract attention and encourage clicks using misleading or sensationalized headlines. For example, a post saying “You won’t believe what happened next…” without giving enough context may qualify as clickbait.
2. Why do you think identifying clickbait is important?
Answer:
Clickbait can reduce content quality, mislead readers, and create distrust. Evaluating and filtering such content improves user experience and helps platforms maintain credibility.
3. Give an example of a social media post that might be clickbait.
Answer:
A headline like “This One Trick Will Make You Rich Overnight!” with no real proof or context is likely clickbait—it creates curiosity but lacks substance.
4. Are you comfortable following written instructions and working independently?
Answer:
Yes, I’m comfortable reading detailed guidelines and applying them carefully. I enjoy structured tasks and take pride in accuracy and consistency.
5. Do you have any experience in content moderation or evaluation?
Answer:
Even though I may not have formal experience, I actively engage with social media and understand what makes content misleading or sensational. I’m confident I can apply the guidelines effectively.