Job Title: Business Development Associate
Location: Remote (India)
Employment Type: Full-time
Compensation: INR 20,000 – INR 25,000 (Fixed) + Performance-Based Incentives (No upper limit)
Experience Required: 3-5 years (preferably in Ed-Tech)
Working Days: 6 days a week (Weekday off)
Industry: Ed-Tech / Online Learning

About TalentGum

TalentGum is a fast-growing e-learning platform launched in 2021, aiming to revolutionize the extracurricular education sector by fostering holistic development in children. Offering expert-curated live online courses in dance, music, public speaking, art, chess, and more, TalentGum ensures maximum learning for children aged 4 to 14. With an outstanding Google rating of 4.8/5 and a presence in 71+ countries, TalentGum has already transformed the learning experiences of over 100,000 happy learners.

Job Summary

TalentGum is looking for an ambitious and dynamic Business Development Associate (BDA) to join its high-performance sales team. This role is an individual contributor position, focused on expanding the company’s customer base by reaching out to potential students and parents. The primary responsibility of the BDA is to drive customer acquisition, nurture leads, and contribute to revenue growth.

If you are passionate about sales, enjoy interacting with customers, and want to be part of an exciting ed-tech environment, this role is for you!

Key Responsibilities for Business Development Associate

1. New Customer Acquisition:

• Generate new leads through various marketing channels.
• Contact and follow up with potential customers (parents and students) via phone, email, and WhatsApp.
• Conduct consultative sales conversations, explaining TalentGum’s course offerings and benefits.
• Convert leads into paid customers by effectively counseling parents and students.
• Ensure seamless customer onboarding by coordinating with internal teams.
• Consistently achieve assigned sales targets and revenue goals.

2. Sales & Revenue Growth:

• Develop and execute short-term and long-term sales plans to meet targets.
• Identify opportunities for cross-selling and up-selling among existing customers.
• Leverage referrals and word-of-mouth marketing to increase enrollments.
• Track and analyze sales performance data to optimize the sales funnel.
• Handle objections and queries to successfully close deals.

3. Customer Relationship Management:

• Develop and maintain strong relationships with prospective and existing customers.
• Understand customer needs and tailor recommendations accordingly.
• Collect and document feedback to help improve TalentGum’s offerings.
• Address customer concerns in a professional and timely manner.

4. Operations & Reporting:

• Maintain accurate records of interactions, sales activities, and customer details.
• Collaborate with marketing and product teams to improve sales processes.
• Generate and analyze sales reports to measure performance and identify areas for improvement.
• Provide inputs to enhance the sales strategy based on customer feedback.

Requirements as Business Development Associate

1. Skills & Competencies:

• Strong communication and interpersonal skills.
• A passion for sales and business development.
• Persuasive and goal-oriented mindset.
• Ability to understand customer needs and provide relevant solutions.
• Good organizational and time-management skills.
• High level of self-motivation and resilience.

2. Educational & Professional Background:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 3-5 years of experience in B2C sales (preferably in an ed-tech company).
• Prior experience in telesales or consultative sales is an advantage.

3. Work Environment

• Work from Home (Remote position).
• Flexible but requires availability during weekends (Weekday off instead).

Perks & Benefits

• Competitive fixed salary between INR 20,000 – INR 25,000 per month.
• Performance-based incentives (No upper limit on earnings).
• Health Insurance coverage.
• Career growth opportunities in a fast-growing ed-tech company.
• Opportunity to work in an exciting and innovative work environment.

Interview Questions for the Business Development Associate Role

1. What do you know about TalentGum and our services?

Answer: TalentGum is an innovative Ed-Tech platform specializing in extracurricular online learning for children aged 4-14. It offers courses in areas like music, dance, public speaking, art, and chess. The company focuses on holistic child development and has built a strong presence across 71+ countries with 100,000+ satisfied learners.

2. Why do you want to work as a Business Development Associate at TalentGum?

Answer: I am passionate about sales and education. TalentGum’s mission of making extracurricular learning accessible aligns with my interests. This role allows me to utilize my sales expertise while contributing to the growth of an innovative learning platform.

3. How do you handle sales objections?

Answer: I follow the LAER framework (Listen, Acknowledge, Explore, Respond). First, I actively listen to the customer’s concerns, acknowledge them, ask exploratory questions to understand their perspective, and then provide solutions tailored to their needs.

4. How would you convince a hesitant parent to enroll their child in a TalentGum course?

Answer: I would focus on the benefits, such as expert faculty, engaging learning modules, and the positive impact on their child’s confidence and skills. I’d also share testimonials from satisfied parents and learners to build trust.

5. Describe a time you achieved a challenging sales target.

Answer: In my previous role, I was assigned a monthly target of 50 enrollments. By using targeted email campaigns and personalized follow-ups, I exceeded the target by 20%, achieving 60 enrollments within the deadline.

6. What strategies would you use to increase sales conversions?

Answer: I would implement personalized outreach, follow-up on warm leads promptly, highlight TalentGum’s unique selling points, and offer limited-time discounts or incentives to encourage immediate enrollment.

7. How do you manage your time effectively in a remote sales role?

Answer: I prioritize tasks using the Eisenhower Matrix—focusing on urgent and important tasks first. I schedule follow-ups, use CRM tools for tracking, and allocate time for lead nurturing to maintain a structured workflow.

8. How would you handle a situation where a customer is dissatisfied with the course?

Answer: I would first listen to their concerns empathetically, acknowledge their issues, and offer solutions such as a course switch, additional support, or a refund if necessary. Ensuring customer satisfaction is my priority.

9. What sales tools and CRM platforms have you used?

Answer: I have experience with Salesforce, HubSpot, and Zoho CRM for managing leads, tracking conversions, and optimizing sales pipelines. I am also proficient in using Excel and Google Sheets for data analysis.

10. What do you think are the key skills required for this role?

Answer: The key skills include strong communication, persuasion, active listening, relationship building, problem-solving, and resilience. Additionally, having a data-driven approach to sales enhances efficiency.

Conclusion

TalentGum offers a fantastic opportunity for sales professionals who thrive in a high-performance environment. If you have a knack for sales, enjoy interacting with customers, and want to be part of a growing ed-tech company, apply now and join us in making learning fun and accessible for children worldwide!