Job Title: Enrollment Counselor (Remote – India)
Company Overview:
Coursera, founded in 2012 by Stanford professors Andrew Ng and Daphne Koller, is one of the world’s largest online learning platforms, boasting over 168 million registered learners. Coursera partners with more than 350 top universities and industry leaders to offer a broad catalog of courses, Specializations, Professional Certificates, and degree programs. As a Delaware public benefit corporation and a certified B Corp, Coursera’s mission is to provide universal access to world-class education and empower learners worldwide to transform their lives.
At Coursera, we are committed to fostering an inclusive and globally diverse workforce. We hire individuals across multiple countries where we have legal entities and ensure a flexible work environment. Our recruitment, interviews, and onboarding processes are conducted virtually to streamline the hiring experience.
Job Overview:
The Marketing & Communications team at Coursera plays a crucial role in expanding the company’s reach, shaping public discussions on the future of education and work, and nurturing long-term relationships with learners. The team focuses on consumer marketing, enterprise marketing, branding, creative development, and communications. The Enrollment Team, a part of this division, is dedicated to ensuring successful recruitment cycles for university degree programs hosted on the Coursera platform.
As an Enrollment Counselor, you will be responsible for engaging with prospective students, guiding them through the enrollment process, and ensuring they have the necessary information to make informed decisions about their education. This role requires excellent communication skills, a sales-driven approach, and a passion for helping individuals achieve their academic and career aspirations.
This is a full-time, remote role based in India. The position requires flexibility to work across multiple time zones and will primarily cater to English-speaking students.
Key Responsibilities for Enrollment Counselor
- Lead Engagement and Qualification: Identify and reach out to potential learners through various channels, including phone calls, emails, and chat platforms. Assess their needs and determine their suitability for Coursera’s programs.
- Counseling and Information Delivery: Provide detailed information about degree programs, course curricula, faculty, career outcomes, tuition fees, and payment options. Address queries and guide students toward informed enrollment decisions.
- Sales Conversion: Persuade prospective students to enroll in Coursera’s programs by effectively communicating program benefits, addressing concerns, and offering tailored solutions.
- CRM Management: Maintain accurate and updated records of student interactions, inquiries, and progress in the CRM system to ensure a smooth enrollment process.
- Target Achievement: Meet and exceed enrollment targets on a weekly, monthly, and quarterly basis, contributing to revenue and student acquisition goals.
- Relationship Building: Establish trust and rapport with prospective students, providing a supportive and engaging enrollment experience.
- Collaboration: Work closely with marketing, customer support, and university partners to optimize the enrollment journey and improve conversion rates.
- Market Insights: Stay updated on the latest trends in the EdTech industry and higher education to offer relevant advice and support to students.
Enrollment Counselor Required Qualifications
- A Bachelor’s degree in Education, Business, Marketing, Communications, or a related field.
- Exceptional verbal and written communication skills in English.
- Strong sales acumen with a proven ability to meet or exceed targets.
- Understanding of the online education and EdTech landscape.
- Experience working with CRM systems for data tracking and lead management.
- Ability to actively listen and empathize with students’ educational aspirations.
Enrollment Counselor Preferred Qualifications
- Prior experience in educational sales, admissions counseling, or customer service roles.
- Familiarity with Coursera’s platform, programs, and course offerings.
- Demonstrated ability to thrive in a fast-paced, target-driven environment.
- Strong organizational skills and attention to detail.
- Experience with Salesforce or similar CRM tools.
Why Join Coursera?
- Impactful Work: Help shape the future of online education and make a real difference in students’ lives.
- Remote Flexibility: Work from anywhere with a structured virtual work environment.
- Growth Opportunities: Gain valuable experience in the EdTech sector and advance your career.
- Collaborative Culture: Work with a global, mission-driven team that values diversity and inclusion.
Top 10 Interview Questions and Sample Answers for Enrollment Counselor
1. Can you walk us through your experience in student counseling or educational sales?
Answer: Certainly! I have worked in educational sales for three years, engaging with prospective students, understanding their academic and career goals, and guiding them toward suitable programs. My role involved handling inquiries, conducting follow-ups, and ensuring a smooth enrollment process. My experience has equipped me with strong communication and persuasion skills to help students make informed decisions.
2. How would you handle a prospective student who is unsure about enrolling?
Answer: I would first listen carefully to their concerns, whether they relate to course content, career outcomes, tuition, or time commitment. I would then address their concerns by providing relevant information, sharing success stories, and offering solutions such as financial aid options or flexible schedules. The goal is to build trust and ensure they feel confident in their decision.
3. How do you manage multiple leads while ensuring timely follow-ups?
Answer: I use CRM tools to track leads, set reminders for follow-ups, and prioritize students based on their interest levels. I ensure structured communication, using email templates for efficiency while personalizing interactions to maintain engagement.
4. Can you describe a time when you successfully converted a hesitant student into an enrolled learner?
Answer: In my previous role, I worked with a student who was hesitant due to financial concerns. After understanding their situation, I provided information about scholarships, installment plans, and the program’s return on investment. By addressing their concerns with facts and solutions, they eventually enrolled and successfully completed their program.
5. How do you stay updated on trends in online education?
Answer: I follow EdTech blogs, participate in webinars, and engage with online learning communities. I also regularly explore Coursera’s courses to stay familiar with offerings and trends in digital education.
6. Describe a time when you met or exceeded your sales target.
Answer: In my previous role, I was given a target to enroll 50 students in a quarter. Through strategic follow-ups, personalized counseling, and clear communication, I exceeded the target by enrolling 65 students. This achievement resulted from building strong relationships and effectively addressing student concerns.
7. What strategies would you use to engage a prospective student who is not responding to calls or emails?
Answer: I would try different communication channels, such as SMS, WhatsApp, or LinkedIn, to ensure they receive the message. Additionally, I would analyze previous interactions to tailor my approach, offering valuable insights that align with their interests.
8. What would you do if a student was unhappy after enrollment?
Answer: I would listen to their concerns, empathize with their situation, and explore possible solutions, such as program modifications, additional support, or alternative courses. My goal would be to ensure student satisfaction and retention.
9. How comfortable are you with working in a target-driven environment?
Answer: I thrive in a target-driven environment as it keeps me motivated and goal-oriented. I enjoy setting personal benchmarks, tracking progress, and using data-driven strategies to achieve enrollment goals.
10. Why do you want to work with Coursera?
Answer: Coursera’s mission to provide universal access to quality education aligns with my passion for guiding students toward academic success. The company’s global reach, innovation in online learning, and commitment to flexibility make it an ideal place for me to grow while making a meaningful impact in students’ lives.
Conclusion
The Enrollment Counselor role at Coursera offers an exciting opportunity to impact students’ educational journeys positively. If you are passionate about EdTech, possess strong communication and sales skills, and thrive in a target-driven environment, this role is perfect for you. Apply now and be part of Coursera’s mission to transform education worldwide!
