Job Description: Academic Counselor / Senior Academic Counselor
Role: Academic Counselor
Location: Remote (India)
Job Type: Full-time
About Vedantu: Vedantu is a leading EdTech platform dedicated to revolutionizing the way students learn and achieve academic success. We provide world-class educational content, tailored learning programs, and an interactive online experience that bridges the gap between students and their aspirations. Join us to be part of a fast-growing, innovative environment that fosters personal and professional growth.
Job Summary: We are seeking a proactive and empathetic Academic Counselor to help students and their parents navigate the selection of suitable courses and learning programs that align with their academic and career goals. The role demands excellent communication skills, a student-centric approach, and the ability to thrive in a fast-paced EdTech environment. As an Academic Counselor, you will play a crucial role in guiding students, fostering relationships, and driving enrollment growth.
Key Responsibilities for Academic Counselor
- Counseling and Guidance:
- Engage with prospective students and parents to understand their academic goals and career aspirations.
- Provide tailored recommendations on suitable courses and learning programs offered by Vedantu.
- Conduct detailed needs assessments to identify the right program fit for each student.
- Lead Management and Conversion:
- Follow up on leads and inquiries through phone, email, and other communication channels.
- Guide students through the enrollment process and convert leads into confirmed enrollments.
- Maintain a consultative sales approach to ensure students make informed decisions.
- Information Sharing:
- Provide comprehensive information about course content, curriculum, duration, fees, and career outcomes.
- Address student and parent queries promptly and professionally.
- Collaboration:
- Work closely with sales and marketing teams to meet or exceed enrollment targets.
- Collaborate with internal teams to ensure a smooth onboarding process for enrolled students.
- Student Relationship Management:
- Build and nurture long-term relationships with students and their families.
- Act as a trusted advisor, supporting students in overcoming challenges during their learning journey.
- Tracking and Reporting:
- Maintain accurate records of student interactions, inquiries, and enrollments using the CRM system.
- Track progress against targets and provide regular updates to the management team.
- Market Awareness:
- Stay updated on EdTech trends, competitive offerings, and evolving student needs.
- Use insights to refine counseling strategies and improve service delivery.
- Post-Enrollment Support:
- Assist students with queries or issues after enrollment, ensuring a seamless learning experience.
Qualifications
- Bachelor’s degree in Education, Business, Psychology, or a related field.
- 1-3 years of experience in academic counseling, sales, or customer support roles (preferably in the EdTech sector).
- Exceptional communication, listening, and interpersonal skills.
- Strong ability to identify student needs and provide tailored solutions.
- Proven track record of achieving sales/enrollment targets.
- Proficiency in CRM tools, MS Office, and virtual communication platforms.
- Goal-oriented mindset with a student-centric approach.
- Ability to work independently in a fast-paced and dynamic environment.
- Must own a laptop with reliable internet connectivity.
Perks and Benefits
- Permanent Work from Home.
- Attractive performance-based unlimited incentives.
- Opportunity to work in a fast-growing, innovative EdTech company.
- Professional development and upskilling opportunities.
- Collaborative and inclusive work culture.
Interview Questions and Answers for Academic Counselor Role
1. Can you tell us about your experience in academic counseling or sales?
Sample Answer: I have worked as an academic counselor for two years in the EdTech sector, where I guided students in choosing courses that matched their career goals. I consistently met my enrollment targets by understanding student needs and building trust. Additionally, my experience in sales has honed my communication and negotiation skills, which I use to convert leads effectively.
2. How would you handle a hesitant parent who is unsure about enrolling their child in an online program?
Sample Answer: I would first empathize with the parent’s concerns and provide detailed information about the program’s benefits, including success stories and outcomes. I would also offer a trial session or demo to help them understand the value of online learning.
3. How do you prioritize your leads and follow-ups?
Sample Answer: I prioritize leads based on their level of engagement and readiness to enroll. For instance, hot leads are contacted immediately, while warm leads are nurtured with regular follow-ups. I maintain a schedule and use CRM tools to ensure no lead is overlooked.
4. What strategies would you use to meet enrollment targets in a competitive market?
Sample Answer: I focus on building strong relationships with students and parents, understanding their needs, and providing tailored solutions. Additionally, I leverage CRM data to identify trends and optimize my outreach strategy. I also collaborate with marketing teams to generate high-quality leads.
5. How do you stay updated on EdTech trends and student needs?
Sample Answer: I regularly attend webinars, read industry reports, and participate in training sessions to stay informed about the latest trends. I also actively listen to student feedback to understand their evolving needs.
6. Can you describe a time when you exceeded your enrollment targets?
Sample Answer: In my previous role, I exceeded my enrollment target by 25% in a quarter by implementing a personalized counseling approach and following up consistently with prospective students.
7. How would you manage a situation where a student faces challenges post-enrollment?
Sample Answer: I would listen to the student’s concerns and work closely with the support team to resolve the issue promptly. My goal would be to ensure the student feels supported and continues with their learning journey seamlessly.
8. What is your approach to handling high-pressure situations?
Sample Answer: I remain calm and focused under pressure by breaking down tasks into manageable steps and prioritizing them effectively. I also communicate transparently with stakeholders to align expectations.
9. How would you explain the value of Vedantu’s programs to a skeptical student?
Sample Answer: I would highlight Vedantu’s unique features, such as interactive live classes, personalized learning, and proven success stories. I would also share testimonials from students who have achieved their goals through our programs.
10. Why do you want to work as an Academic Counselor at Vedantu?
Sample Answer: I am passionate about helping students achieve their academic goals, and I admire Vedantu’s innovative approach to education. This role aligns with my skills and values, and I am excited about contributing to an organization that is transforming the education landscape.
