Job Title: Content Reviewer
Job ID: 2849320
Location: ADCI – Karnataka
Job Description
Are you passionate about ensuring digital advertising provides a seamless and trustworthy experience for customers? Do you thrive on upholding advertising guidelines and standards? If so, we invite you to join our Ads Moderation team at Amazon.
Amazon is building a world-class advertising business, delivering billions of ad impressions and millions of clicks daily to drive discovery and sales. We are responsible for defining and delivering a collection of self-service performance advertising products that drive long-term growth for our Retail and Marketplace businesses. Our entrepreneurial and collaborative team supports multiple Ad programs, including Sponsored Brands, Sponsored Products, Book Ads, Sponsored Display Ads, and more.
The Advertising Trust Operations (ATO) team moderates content such as text, photos, audio, and videos submitted as part of Ad campaigns to ensure compliance with Ad guidelines and safeguard the shopper experience. ATO also evaluates Ad relevance to optimize ad campaigns and improve customer shopping experiences on Amazon.
Key Job Responsibilities as Content Reviewer
As a Content Reviewer, you will:
- Moderate content, including images, text/product descriptions, audio, and videos.
- Identify inappropriate or non-compliant content, including political, sexual/erotic, or egregious material.
- Stay updated on global news/trends to handle critical content effectively.
- Review and moderate content in English and/or the language you are hired for, using translation tools if necessary.
- Audit advertiser emails and customer feedback to identify and recommend improvements.
- Consistently meet productivity, precision, and operational metrics.
- Take ownership of initiatives and work effectively in a fast-paced, entrepreneurial environment.
Basic Qualification: Content Reviewer
- Bachelor’s degree.
- Fluent in written and verbal English.
- Experience with Microsoft Office products and applications.
- Ability to work a flexible schedule, including weekends, nights, and holidays.
Preferred Qualifications for Content Reviewer
- Experience in online advertising.
- Advanced knowledge of Excel.
Why Join Us?
Be Part of a High-Impact Team:
Your work will directly support Amazon’s fast-growing advertising business, a crucial component of the company’s long-term success. You’ll play a key role in shaping the advertising experience for millions of Amazon customers and advertisers worldwide.
Innovate with Cutting-Edge Advertising Solutions:
Collaborate with cross-functional teams to explore innovative content formats and experiences. Contribute to building world-class, industry-leading advertising products that set new standards in the market.
Thrive in a Dynamic Environment:
Join a team with an entrepreneurial spirit and a bias for action. Adapt quickly to changing priorities and new challenges, and take ownership of your initiatives to drive success.
Interview Questions and Sample Answers for Content Reviewer
1. Can you describe your experience with content moderation?
Sample Answer: I have hands-on experience moderating various types of content, including images, text, and videos. I ensure compliance with company guidelines, maintaining a trustworthy user experience. In my previous role, I used tools like Excel and internal moderation platforms to track performance metrics and identify areas for improvement.
2. How do you handle sensitive or inappropriate content during moderation?
Sample Answer: I follow the policy guidelines meticulously, ensuring that the content is reviewed objectively. I maintain professionalism and focus on the job at hand while escalating any critical issues to the appropriate teams for further action.
3. What steps would you take to ensure the relevance of advertisements?
Sample Answer: I would review the ad’s alignment with customer search queries, assess the product’s description and category, and ensure the content delivers value to the customer. Regular audits and feedback loops can help improve ad relevance.
4. How do you stay updated on global trends that could impact content moderation?
Sample Answer: I actively follow reputable news sources, industry blogs, and participate in team discussions to stay informed about global events and trends. This helps me identify content that might need special handling.
5. What tools or software have you used for content moderation?
Sample Answer: I have used content management systems, Excel for data analysis, and translation tools to handle multilingual content. These tools help ensure efficiency and accuracy.
6. How would you handle a scenario where you’re unsure about the compliance of an advertisement?
Sample Answer: I would refer to the policy guidelines and, if still unclear, consult with my supervisor or a team member to ensure the decision aligns with company standards.
7. What do you understand about Amazon’s advertising programs?
Sample Answer: Amazon’s advertising programs, like Sponsored Brands and Sponsored Products, help sellers and vendors promote their products to a vast audience. These programs drive visibility and sales while ensuring a positive shopping experience.
8. How do you manage productivity under tight deadlines?
Sample Answer: I prioritize tasks based on urgency and importance, use time management tools, and maintain focus to meet deadlines without compromising accuracy or quality.
9. What would you do if you found repetitive issues in moderated content?
Sample Answer: I would document the issues and share them with the team to identify root causes. This could involve revisiting guidelines or training programs to address recurring problems effectively.
10. Why do you want to work as a Content Reviewer at Amazon?
Sample Answer: Amazon’s commitment to innovation and customer experience inspires me. As a Content Reviewer, I can contribute to creating a safe and trustworthy advertising platform, aligning with my skills and passion for quality assurance.
Additional Considerations
Importance of Content Moderation:
Content moderation is crucial to maintaining Amazon’s reputation as a trusted e-commerce platform. Ensuring that advertisements comply with guidelines not only protects customers but also upholds advertiser confidence.
Collaborative Culture:
Amazon fosters an inclusive and collaborative work culture, empowering employees to deliver the best results. As a Content Reviewer, you’ll have opportunities to engage with diverse teams and contribute meaningfully to Amazon’s growth.
Career Growth Opportunities:
Joining the Ads Moderation team at Amazon offers excellent career development prospects. You’ll gain valuable insights into the advertising domain and acquire transferable skills that can enhance your professional journey.
